Free Guide from Waviboy

The Idea System.

5 prompts that replace your blank page.

Campaigns Visuals Concepts Content Creative Direction

You don't run out of ideas because you're not creative. You run out because your prompts are too flat.

Most people open ChatGPT, type "give me content ideas," and wonder why everything sounds like it was written by a LinkedIn intern.

The fix is not more creativity. It's better structure. Prompts that force tension, contrast, visual direction, and cultural collision. Prompts that create the conditions for ideas to appear instead of asking for ideas directly.

Here are 5 I actually use. Copy them. Fill in the blanks. They work for AI campaigns, visuals, concepts, content, and creative direction.


The Weird Bridge.

Use this when your idea feels too obvious.
Copy & Paste
Take these two unrelated worlds:

[WORLD 1] + [WORLD 2]

Create 10 original ideas by combining them in unexpected but commercially useful ways.

For each one include:

core concept
why it's interesting
how it becomes a video, campaign, or product
the detail that makes it memorable
  • +AI filmmaking + Sunday league football
  • +Luxury fashion + motorway services
  • +World Cup + childhood bedrooms
  • +High fashion + corner shops
  • +F1 racing + late-night snack runs

Why it works. Forces contrast. Stops you making the same obvious thing everyone else is making.


Break the Internet.

Use this when you need scroll-stopping energy.
Copy & Paste
Create 15 ideas around [TOPIC] that feel viral, controversial, visually addictive, or emotionally sharp.

Base them on:

cultural tension
before / after
secret beliefs
a familiar world flipped
an uncomfortable future
a simple idea with huge visual payoff

For each idea, include:

hook
visual concept
why people would share it
how to keep it premium, not gimmicky

Why it works. Gives you ideas with actual charge. Not just tips, but ideas people pause, share, argue with, or save.


The Creative Director.

Use this when you need a full visual world.
Copy & Paste
Act as a creative director developing a concept for:

[BRAND / SONG / PRODUCT / TOPIC]

Give me 10 distinct creative directions.

For each direction, include:

big idea
mood
colour palette
setting
characters or objects
camera style
emotional feeling
one signature shot

Make each direction feel like it could belong in a:

campaign
editorial
music video
cinematic short

Why it works. Turns a boring idea into a world. Gives you the visual language, not just the topic.


The Anti-Obvious.

Use this when the first idea feels too safe.
Copy & Paste
Here is my idea:

[PASTE IDEA]

Now destroy the obvious version.

Give me:

10 cliches it could fall into
10 ways to make it less expected
10 more specific versions
10 premium visual details
5 darker, weirder, or more emotional angles

The goal is to turn a basic idea into something with taste, tension, and originality.

Why it works. The taste filter. Helps you remove anything too expected before the audience does it for you.


Content Universe.

Use this when one idea needs to become a whole system.
Copy & Paste
I have this idea:

[IDEA]

Turn it into a content universe.

Give me:

5 short-form videos
5 carousels
5 BTS breakdowns
5 educational posts
5 business / automation angles
hooks for creatives, brands, AI-money people, and aesthetics people

Also suggest:

recurring visual style
recurring language
signature framework
a path to a product or service

Why it works. Turns one good idea into multiple assets. One thought becomes a campaign, a content series, a lead magnet, and potentially a paid product.


All five at a glance.

#PromptWhat it does
1The Weird BridgeUnexpected concepts from collision
2Break the InternetViral angles with cultural charge
3The Creative DirectorFull visual worlds from one brief
4The Anti-ObviousTaste filter for better ideas
5Content UniverseOne idea into a full system
How to use them

You don't need all five on every project. Start with whichever one matches where you're stuck. Weird Bridge for blank-page moments. Anti-Obvious when the idea exists but feels flat. Content Universe when the idea is strong and needs to scale.

Bad prompts ask for ideas. Good prompts create the conditions for ideas to appear.

This is the starting point.

The Academy is where ideas become campaigns.

These prompts give you raw material. The Waviboy Academy teaches you how to turn those ideas into visual worlds, campaign systems, and content that brands pay for. Creative direction. Prompting frameworks. Commercial taste. The full operating system.

Join the Academy
join.waviboy.com